
By Heiko Warschau
Der Plan bietet dem Unternehmer die beste Möglichkeit, sich und das geplante Vorhaben zu präsentieren. Der Existenzgründer sollte sich bewusst sein, dass er mit dem Businessplan die eigene und die unternehmerische Seriösität, sein praktisches und theoretisches Wissen sowie seine persönliche Informations- und Kommunikationsfähigkeit einem kompetenten Publikum unter Beweis stellt.
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